The platform is rolling out a fresh option that permits them to cut down on the quantity of AI-made content appearing in their feeds. This step comes as the service disclosed that it presently contains more than 1 bn content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a global release. This advancement comes amid a rise in content created by AI, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that nearly a tenth of the most rapidly expanding video streams on another major platform primarily display AI-generated videos. A large amount of this output is classified as “AI slop”, a phrase for inferior, factory-style content that is typically absurd or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, including AI artwork to educational videos, and we aim to offer the community the ability to increase or decrease of that, based on their own preferences,” said a company executive.
Scale of AI Content
TikTok disclosed that there are now over a billion videos on its app labeled as made with AI. Overall, over 100 mn media items are submitted to the platform each day, making clips made by AI a relatively small portion of its overall inventory.
User Control Features
Members will be capable of reduce or increase the volume of AI-generated videos they view by opening the content preference feature in the platform and choosing “AI-generated content”. Other topics that can already be adjusted under the tool include politics, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines require content makers to tag convincing artificially created content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any realistic artificial content that is unmarked can be taken down under its terms of service.
Additionally, the service will from now on apply an AI-generated tag to content made using its own AI tools, or identified by an cross-platform project for recognizing artificial media. This measure is aimed to stop users from trying to bypass the labeling process.
Responsible AI Funding
TikTok is additionally introducing a two million dollar AI literacy fund for professionals and institutions to develop informative material about responsible artificial intelligence. This project will support non-profit groups dedicated to teaching computer science.
Moderation Strategy
TikTok has defended its content review process, following debate over intentions to make redundant hundreds of content moderators in Britain. The company is expected to eliminate 439 jobs in its user protection department in the UK capital, with labor groups and online safety experts expressing worry that humans are being replaced by automated systems.
A trust and safety lead explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by removing the most harmful content ahead of it is viewed by humans. The platform stated a 76% decrease in explicit and harmful content seen by content reviewers over the past year due to intervention by its AI tools.
It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to limit contact with dangerous material as swiftly, which is where a extensive automated help is really helping us process content quickly.”
